When it comes to building brands, people need to make the best possible use of the medium that they have chosen to build their brands. It is the medium that people use the most that ends up becoming the most vital component of establishing the success of any brand. After all, the medium that most people use is the one which they depend on for information and knowledge.

Popular Mediums of Communication

In this era, virtually every single person who has access to the Internet, whether it be through their smartphones or even computers has an email account, and most of these people also have a social media network account. According to a survey done by the Pew Research Center, as of September 2014, 71% of adults who are active online have a Facebook account, and this number has grown even more in the past year.

On August 27th, 2015, one billion people used Facebook within a span of 24 hours. This means that in one day you could easily have one billion people being exposed to your brand using only one medium of communication.

How Social Media Can Be Used Effectively

The first thing which you must know about using social media as a method to create brand loyalty is the fact that you shouldn’t focus on just promoting the product or service.

Since most people inherently use social media to communicate with friends and family, they can used to increase the value of the product by using content smartly.

Content which is substantial and informative and tells the audience about the product/service helps to spark the interest of interested buyers. Once the audience embraces the content, they create brand loyalty. Content need not be just be blogs and articles, it can be videos and photos as well. One of the more well-known cases of such success being created by social media is that of singer Justin Bieber, who went from uploading videos of himself on YouTube in 2007 to earning $55 million in 2013.

One of the most important things which budding entrepreneurs need to understand about creating brand loyalty is to understand the customer base on the Internet. Millennials or Gen Y, comprise of a huge number of the total number of users on the Internet, and they are more liable than the previous generation to use a brand once they are satisfied with their initial purchase.

Another important point that social media establishes is the fact that the brand is made by real people. Since many of the owners/employees of a brand are also members of social media networks, it helps the customer base to feel like as if they are getting their services from people just like them instead of a faceless corporation.

So as you can see, social media is a great way to establish brand loyalty. If used smartly, it can ensure great profits without needing expensive investments. If you too have some thoughts and ideas on how social can be used you can share them in the comments below!

In recent times there has been a huge change in the way people market their products and services. Previously a lot of time and money was poured into achieving visibility with the help of marketing methods such as cold-calling the customers and putting up advertisement in the newspaper, television, etc. However, these methods always posed many problems: it was hard to determine the return-on-investment (ROI), and the increased number of blocking techniques, such as call blocking features and spam filters, has made it difficult for the marketers to reach the customers.

These days, there are some new methods which are providing to be effective at avoiding all of these obstacles and helping marketers to reach their customers, and that is with the help of digital marketing techniques. However, with competition being so cutthroat these days, many businesses have jumped onto the bandwagon and are using these methods to market their products.

There are some new trends that you can follow to gain an edge over the rest of the competition:

  • Content marketing is a great way to increase the traffic which is going to your website as you are attracting the attention by giving your customers helpful information about your product/service. This can stimulate their interest and can lead to great word-of-mouth being generated for your product/service.
  • Mobile notifications through apps or SMS marketing have become huge recently, and this something that many businesses have understood and utilized. This helps businesses to provide customized services and messages for each customer which makes them feel like they are being given special attention.
  • A huge amount of attention is being placed upon video marketing these days. After all, many people are pressed for time and they are not able to sit back and read an article or blog post for five minutes. A video can say what an article wants to say and also encapsulates it into a thirty second video with eye-catching graphics to make it more appealing for the customers.

All of these and more go into doing digital marketing. What do you think about this? If you have some suggestions of your own you can sound off in the comments below and let us know where you stand on the matter and how you would go about doing a great digital marketing.