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Branding 101 for the Modern Day

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When a business wants to make a profit, they need to understand that they have to go beyond simply buying and selling their specific product/service. Even if you believe that have created a niche product/service all you need to do is just go on the Internet and search for that same niche product/service and just see the sheer number of people other than you who are selling it. Smart entrepreneurs understand that what you need to do in order to distinguish yourself from the rest of the sellers on the […]

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21

Sep, 2015

Using Social Media Smartly to Create Brand Loyalty

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When it comes to building brands, people need to make the best possible use of the medium that they have chosen to build their brands. It is the medium that people use the most that ends up becoming the most vital component of establishing the success of any brand. After all, the medium that most people use is the one which they depend on for information and knowledge. Popular Mediums of Communication In this era, virtually every single person who has access to the Internet, whether it be through their […]

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4

Sep, 2015

New Trends in Digital Marketing

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In recent times there has been a huge change in the way people market their products and services. Previously a lot of time and money was poured into achieving visibility with the help of marketing methods such as cold-calling the customers and putting up advertisement in the newspaper, television, etc. However, these methods always posed many problems: it was hard to determine the return-on-investment (ROI), and the increased number of blocking techniques, such as call blocking features and spam filters, has made it difficult for the marketers to reach the […]

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26

May, 2015

How to Perfect Your Product Shots

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They say that a picture is worth a thousand words, and this old adage certainly appears to be true — at least from a business perspective. In many ways, the right picture of your product or service in action can be just as valuable to your sales as a blog post, white paper, or similar type of content. If it captures the attention of your audience in just the right way, they might just share it far and wide, helping to spread the word about your business. Capture, edit, and […]

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18

Mar, 2015

Top 5 best wordpress SMTP plugin for your website

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Recently I was in need for SMTP plugin to configure on my sites as my server admin decided to off php mail() function and advice to use SMTP method instead. I found there are some good plugins to use. Here I am listing 5 top free SMTP mail plugins, so you can quit searching and use any one of this without any doubt. 🙂 1. Easy WP SMTP Easy WP SMTP allows you to configure and send all outgoing emails via a SMTP server. This will prevent your emails from going into […]

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How To: Leverage Browser Caching in WordPress sites via .htaccess

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What is browser caching? Every time a browser loads a webpage it has to download all the web files to properly display the page. This includes all the HTML, CSS, javascript and images. The point of using browser caching and expiry headers is to shrink the number of HTTP requests, which improves the performance for your returning visitors. The first time someone visits your site, their browser will fetch all your images, css files, javascript files, etc. Normally that happens every time the same visitor comes back to your site. With Expires [...]

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7

Feb, 2014

Need To Follow Expert Guidelines To Build Irresistible Website

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In today’s online world, everyday more than 100 million web pages are emerged, it sounds really cool for readers, but scary for the site owners. Today, obtaining consistent traffic and optimum sales figure is an imperative task. That’s why, SEO (search engine optimization) to target niche audience and increasing page-views are essential to stay ahead over the web. There are basically two ways to earn revenues on the Internet: “Advertisement” and “Selling” something. One of the biggest challenges that website owners face these days, is to stay updated in the […]

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Change and Update WordPress URLS in Phpmyadmin

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Migrating a WordPress site to new url or domain, live or to a production/development server, new URL strings in the mySql database need to be changed and updated in various database tables. This method is work when you like to move whole mysql database via phpmyadmin instead export/import all within wordpress admin. So you would copy/move all wordpress files/folder to new destination, set the correct ownership to those files and than start work on database. Old url to New url change within phpmyadmin Export database from old server. Create a […]

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29

Nov, 2013

Your Online Reputation: What Are Customers Saying About Your Small Business?

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It’s been four years, but few people have forgotten the Dominos debacle of 2009, in which a prank video about unsanitary food preparation in a Dominos kitchen went viral. Despite significant resources to deal with the situation immediately, the company took 48 hours to respond, and they still haven’t completely lived down the bad press. Hopefully they have learned from the experience, and if there is a next time, they will maintain a stronger online presence and provide a quicker response time. A positive online presence is crucial to any […]

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The King of Social Video: Vine or Instagram?

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Mobile video accounts for more than half of all wireless traffic in the U.S. That’s the latest from the Cisco Visual Networking Index, and it says video captures a larger slice of the pie each year. There isn’t a social network that doesn’t have its hand in mobile video in some way. Facebook paid a clean $1 billion for the wildly popular Instagram while Twitter started its own service: Vine. One boasts more than 100 millions users. The other carries a more humble 13 million. Based on those numbers alone, […]

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