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In recent times there has been a huge change in the way people market their products and services. Previously a lot of time and money was poured into achieving visibility with the help of marketing methods such as cold-calling the customers and putting up advertisement in the newspaper, television, etc. However, these methods always posed many problems: it was hard to determine the return-on-investment (ROI), and the increased number of blocking techniques, such as call blocking features and spam filters, has made it difficult for the marketers to reach the customers.

These days, there are some new methods which are providing to be effective at avoiding all of these obstacles and helping marketers to reach their customers, and that is with the help of digital marketing techniques. However, with competition being so cutthroat these days, many businesses have jumped onto the bandwagon and are using these methods to market their products.

There are some new trends that you can follow to gain an edge over the rest of the competition:

  • Content marketing is a great way to increase the traffic which is going to your website as you are attracting the attention by giving your customers helpful information about your product/service. This can stimulate their interest and can lead to great word-of-mouth being generated for your product/service.
  • Mobile notifications through apps or SMS marketing have become huge recently, and this something that many businesses have understood and utilized. This helps businesses to provide customized services and messages for each customer which makes them feel like they are being given special attention.
  • A huge amount of attention is being placed upon video marketing these days. After all, many people are pressed for time and they are not able to sit back and read an article or blog post for five minutes. A video can say what an article wants to say and also encapsulates it into a thirty second video with eye-catching graphics to make it more appealing for the customers.

All of these and more go into doing digital marketing. What do you think about this? If you have some suggestions of your own you can sound off in the comments below and let us know where you stand on the matter and how you would go about doing a great digital marketing.