If you want to improve the online presence of your law firm, you cannot just stick to one strategy. Online success is possible by understanding available marketing tactics and using them together in perfect harmony. Here are some of the tactics you have to focus on to bring up online success for your law firm.

Marketing a Law FirmOptimized website content and design

Your law firm’s website is the center of your entire online presence and marketing campaign. Given its importance, you have to make sure that your website is perfectly optimized for search engines. If you hire a website design company, you have to make sure that the team responsible for your website understands SEO and optimizes everything on your site. They have to do keyword research and use them in the filenames and URLs on your website.

Everything on your website, from your URLs and headings to the meta-tags, images, and text needs optimization. The link structure, load time, and site content categorization also matters. Search engine algorithms take these and many other factors into account when calculating your site’s page range, and you need to stay updated with the latest developments in these algorithms to stay on top.

Off-site links

The latest Google search engine updates make external back links from high-quality websites critical to your page ranking. You have to focus on getting those links to your website, and one good way to do this is through relevant, high-quality content. Article submissions and marketing work to a certain extent, but you need to focus on higher quality websites and sources for your links. If you still rely on such sites for your link building strategy, you need to refocus fast.

Public relations through social media

Social media is pretty much the focal point of every company’s online public relations strategy. As a law firm, you need to reach out and improve your image through social media too. When marketing a law firm, it is important to look in to a number of options. You should reach out to blogs as well, which is the modern source for most news in a world where journalists have little time or patience to work on traditional print media. Deliver compelling and trending stories and unique content to get their attention and get your story on social media.

Social media is even more important given that most of your potential law firm customers would be using it in some form or another. A strong presence of these websites will let them know whom you are and what you have to offer. Content once again plays a big role in social media marketing, but so does visitor engagement and communication.

Focus on content marketing

Given the importance of content in almost every online marketing tactic, it makes sense to create a clear and powerful content marketing strategy too. Quality content is king, and poor quality can ruin the best SEO, public relations, and social media marketing strategies. Get people to write deliver high quality blogs, videos, eBooks, infographics, and podcasts, and share all that content across all your online social media channels.

Author Bio:

Derek Langley is a freelance writer interested in writing articles related to marketing. Most often he writes articles for recent marketing strategies for law firms.

Social media has an influence on Search Engine Optimization (SEO) in several ways. Some people believe that Google and the other search engines use social media platform for getting high rank. The concept that lies here is that the more number of Facebook likes you can get and the Google Plus 1s and Tweets a site will have, the more popular the website is considered to be. Thus, it will ensure that the website is of high quality, thereby confirming high ranking of the website in the major search engines.

Social media – What should you know about it?

The main objective of social media is to develop a brand and enhance the visibility of the brand. Social media has gained a lot of popularity in the present world. As such, the more you can promote your brand on social media platform, the more number of people will be able to know about it.

The advantage of social media is you may use it to build good relationships with your probable clients. With social media management, you can interact with innumerable people and businesses before they may turn out to be your permanent customers. People will definitely want to gather more information about the company they want to do business with, before they decide to get committed to it. As such, social media management s believed to be a great way for getting this information.

Social media enables the potential and the permanent customers to know about the brand you are promoting. This can be done in the form of some particular campaigns and updating people about the recent changes. Brands reveal that they are up to date with the latest happenings in the industry. As such, they may comment on industry developments and get engaged with customers, probable customers and competitors. This will enable you to produce new business and hold your customers too.

Search Engine Optimization – How is it different from social media?

SEO is not similar to social media. The main objective of SEO has three stages – improve the search engine ranking, which will increase the traffic to a website, leading to an increase in the business. The main objective of SEO is to increase business. This means you must use the right keyword for improving your business.

SEO enables a website to look much more attractive in the search engines. Yo need to have the most appropriate content, good links and a blog are that will enable your website to get a good ranking in the search engines.

SEO and social media are very much different from each other. Social media is about branding and interacting with the clients and probable customers while SEO is about increasing the rankings in the search engine results which may lead to high quality traffic. The objective of both is to enhance business. Social media will conduct this by communicating with people and letting them know of the brand. On the other hand, SEO will be doing it by improving the rankings for the things that the possible clients may search for when they want to buy any product or service.

Author Bio:

G. Adams is a financial writer and contributes his articles to different blogs and websites. He is associated with several finance communities as a Guest author and forum member.