Branding 101 for the Modern Day

When a business wants to make a profit, they need to understand that they have to go beyond simply buying and selling their specific product/service. Even if you believe that have created a niche product/service all you need to do is just go on the Internet and search for that same niche product/service and just see the sheer number of people other than you who are selling it.

Smart entrepreneurs understand that what you need to do in order to distinguish yourself from the rest of the sellers on the market by giving them something specific. For example, even within the purview of ‘workplace boots’, you will find that there are quite a few options you can go. Boots made by Timberland or Caterpillar are almost the same, but there are a few things which distinguish them from each other. Caterpillar usually has boots which are steel-toed, while Timberland uses the special Gore-Tex waterproofing material.

This distinguishing characteristic is one of the first elements of creating a unique brand.

Elements of a Brand

In addition to offering the customers with something which they don’t get from other brands, there are also a number of other reasons as to how you will be able to create a great brand, and many of these points are actually connected with the distinct voice that you have created for the brand.

Establishing a brand means that you have a competitive edge, and are willing to step up to the field and let the customers decide who they want to choose. This competitive streak is something that has won Apple accolades and eventually leads to them becoming the brand of choice for customers who are interested in electronic gadgets and products. Few remember them in the nineties when they were struggling with their Power Macs, but when they started to break into the mainstream in the early 2000s with their iPod MP3 players their popularity skyrocketed.

Why Social Media Matters in Building a Brand Image

Effective communication doesn’t just end with the sender communicating with the receiver, it ends when the receiver has sent their feedback to the sender, and in this day and age it has become very easy to communicate with a brand through the help of social media networks.

it has become very easy to communicate with a brand through the help of social media networks

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Many brands have their own pages on social media networks like Twitter and Facebook, and this makes it very easy to get in touch with them. Since many people have accounts on social media networks, all they have to do is to write something on the brand’s page.

These days, the success of a brand is directly impacted by the level of online interaction that they have with their customers. The more they interact with the customers, the more trustworthy they seem, thus helping to increase sales. Since a lot of commerce these days is driven by online customer reviews, brands which are open to discussing the faults with the product or service earn the respect of the customers, thus helping to build a loyal customer base. A brand is nothing if it doesn’t have the trust of the customers.

Daily interaction through posting interesting blogs and informative articles also affects the loyalty of a brand. Creating noise on platforms such as Google+, Tumblr, Facebook and LinkedIn helps to engage the customer base and increases their knowledge about the particular brand/service.

What do you feel constitutes brand success in the modern day? You can leave your comments below and let us know!

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Using Social Media Smartly to Create Brand Loyalty

When it comes to building brands, people need to make the best possible use of the medium that they have chosen to build their brands. It is the medium that people use the most that ends up becoming the most vital component of establishing the success of any brand. After all, the medium that most people use is the one which they depend on for information and knowledge.

Popular Mediums of Communication

In this era, virtually every single person who has access to the Internet, whether it be through their smartphones or even computers has an email account, and most of these people also have a social media network account. According to a survey done by the Pew Research Center, as of September 2014, 71% of adults who are active online have a Facebook account, and this number has grown even more in the past year.

On August 27th, 2015, one billion people used Facebook within a span of 24 hours. This means that in one day you could easily have one billion people being exposed to your brand using only one medium of communication.

in one day you could easily have one billion people being exposed to your brand using only one medium of communication.

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How Social Media Can Be Used Effectively

The first thing which you must know about using social media as a method to create brand loyalty is the fact that you shouldn’t focus on just promoting the product or service.

Since most people inherently use social media to communicate with friends and family, they can used to increase the value of the product by using content smartly.

Content which is substantial and informative and tells the audience about the product/service helps to spark the interest of interested buyers. Once the audience embraces the content, they create brand loyalty. Content need not be just be blogs and articles, it can be videos and photos as well. One of the more well-known cases of such success being created by social media is that of singer Justin Bieber, who went from uploading videos of himself on YouTube in 2007 to earning $55 million in 2013.

One of the most important things which budding entrepreneurs need to understand about creating brand loyalty is to understand the customer base on the Internet. Millennials or Gen Y, comprise of a huge number of the total number of users on the Internet, and they are more liable than the previous generation to use a brand once they are satisfied with their initial purchase.

Another important point that social media establishes is the fact that the brand is made by real people. Since many of the owners/employees of a brand are also members of social media networks, it helps the customer base to feel like as if they are getting their services from people just like them instead of a faceless corporation.

So as you can see, social media is a great way to establish brand loyalty. If used smartly, it can ensure great profits without needing expensive investments. If you too have some thoughts and ideas on how social can be used you can share them in the comments below!

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