Internal and external linking is an important part of effective SEO. It also means that you need to master the art of using anchor text for your advantage.

The importance of correct anchor text use is constantly increasing and it is time to start looking closely at the way you use anchor texts on your website.To help you use anchor text successfully here are five clever tips to take on board.

1. Understand Keywords

The most basic thing to know about anchor text is that it should really be all about the keyword you want to highlight. So getting some basic understanding of what keywords are is highly critical in order to succeed.

What anchor text as a keyword really means is that you should move away from anchor texts like “click here” and “this link”. If you want to direct the reader to somewhere else then use descriptive anchor texts like “best summer shoes” and “young person’s car insurance”.

2. Avoid The Homepage

It is also much better SEO to use the anchor text to locate the reader to somewhere else rather then the homepage. If you just keep directing the person onto your homepage the reader isn’t really going to benefit from it and the search engines can even penalise you.

So always think about a different site to transfer the reader to. Naturally, since your link should provide them with more detailed information on the subject you are talking about it should go somewhere on the site that deals with this dilemma further.

3. Don’t Spam The Anchor Text

You also should try to avoid using the exact same anchor text and link within your content. Search engines like Google penalise against this and therefore being original with your anchor text is highly recommended.

It doesn’t mean that the anchor text needs to be completely different. Just change a few words from here and there and you are good to go. Make sure you also keep linking to multiple different locations on your website and not just that one page.

4. Long-Tail Link Building

You shouldn’t be afraid of using long-tail anchor text on your content. Although it is a good idea to have a mixture of both you can really boost your SEO with long-tail links.

There is a good article for creating effective long-tail links at the Explicitly.me website. Give the article a thorough read and take the tips on board. Make sure that you try out long-tail links but don’t only include them on your content.

A variation of anchor texts always brings the best results for your website.

5. Context Is Everything

Above all you really need to focus on the context. The links you are using should always relate to the link and the things you are talking about. If you have a blog post on musical instrument, for instance, you don’t want to redirect the reader to read about car insurance.

Be creative with your content and the way you use links but always keep the context in mind. The search engines might not penalise you but the people reading your content will not come back.

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Irene Taylor loves to find better ways to use SEO. She likes to test the best SEO tools on the internet and is always looking for new SEO blogs to follow. She also loves to travel and is currently planning a trip to China.

Many people with only a basic standing of SEO need more information about how SEO can best be used, when articles are being written. The best methods are not taught in courses online, and they aren’t pulled from downloaded Internet manuals. The best teacher is experience, as a writer and in the SEO business.

How Hard Is it to Write an SEO Article?

There isn’t a magical science to SEO, and there is no one perfect way to write a positive SEO article. There are guidelines to follow, though, to make it easier for people to find your articles. SEO writing has a lot to do with common sense, and applying simple points that are based on well-constructed articles.

Writing SEO articles isn’t any more complicated than writing standard articles for magazines. There are different factors that should be considered. The basics for writing a quality article are fundamentally the same.

Get it Right

Whether you are writing for your own site or as a freelancer, the best SEO articles are always good articles, first. This means that the article needs to be useful to the people who reads it. It should give them a benefit that they are able to visualize, or offer them something valuable that is relevant and applicable to their businesses or lives. They should be able to easily relate to the content.

Subject Matter Is Everything

A technically great SEO article, even in attractive WordPress themes, that is not of interest to your readers is not an effective article. Your website will lose potential customers or lose traffic and revenue from advertising. The article, if only written to be SEO compliant, will waste everyone’s time. If the article is not interesting, it won’t be linked to or picked up by link marketers, affiliates or anyone else. An article that is of interest to potential customers will boost the rankings of your site. Write for the people who will be reading your article.

Components of SEO

SEO articles must include two important components:

  • They must contain value-added and relevant content.
  • They must be supported by good infrastructure on the website.

SEO articles must have keyphrases and keywords that are topic-specific. They should be within the article seamlessly, so that they don’t disrupt the natural flow. In fact, the keywords should enhance an article and also be inconspicuous.

Keyphrases and Keywords

There is no exact science that teaches the way to figure out what keywords should be used within a given article, so that it will come up in the results of search engines. Forget all about keyword software and Adwords®. These are designed by people who want to make some money giving you the basic instruction you can learn yourself online.

Isolating Keywords

Sit down with a pen and notebook. Write down any phrases and words that relate to the business interest or subject on which you are writing. Most of these should be used in the web page’s Meta data, and some can be used in an SEO article.

It sometimes happens when you write an SEO article that you are given keywords to include. This is acceptable, meaning that someone else has determined the words to use. You still need to write an article of quality, and embed the proper keywords in the text. Including the proper keywords or keyphrases is not difficult, nor is utilizing hypertext links in your text. The “tech” part comes after the articles have been written. They need to be analyzed, to see how effective they will be in bringing in more readers to your site.

About author
Anny Solway is a dedicated writer at ThemeFuse – a web studio that creates original WordPress templates, that can be used out of the box. She loves to share blogging and technology  tips.

Google has announced through many of its updates directly and indirectly that search engine optimization will take a shift towards something else in 2014. While a few of the elements that described the SEO scene in 2013 and before will still be valid in 2014, there are going to be some changes that will have a deep impact on how businesses market their products, how they get those natural looking link profiles and the way they feed their data to the search engines. With that in mind, below this article will expand on some of the main changes to affect SEO in the new year and see what online marketers and businesses need to do to maintain and also increase their visibility and ranking.

License: Creative Commons image source
Social, Local and Mobile

The last few years have been spent by many online marketers preaching and practicing the importance of being local, mobile and of course, social. Everyone was concerned of how well they ranked for certain keywords and how those keywords affected the search engine results potential customers saw. At the same time though, came the convergence of social and local websites that molded into Google local results. The importance of mobile became more and more important and a lot of people made their websites mobile friendly and optimized them properly so they can get more traffic and here is where 2014 is at as well. Without a website that is well optimized and designed, businesses should not expect any major increases in sales.

The Mobile User Experience is Vital

One of the most important factors online marketers need to keep in mind is that in 2014 the mobile user experience is so important that it’s a vital factor for achieving success. If a website offers excellent user experience, then that website has a much higher ability to engage users than one which isn’t mobile friendly. Even more, it directly affects a website’s potential of generating conversions. According to the latest statistics, traffic from mobile devices has increased by more than one hundred and twenty five percent compared to desktop users, which only had an increase of twelve percent.

This doesn’t mean though that desktop search engine optimization is not that important anymore. The same study discovered that mobile users had a conversion rate that was three times poorer than that of a desktop user and that is because of the poor mobile user experience. That is why anyone who has a website they want to make money with should definitely focus on first of all offering an excellent mobile experience.

OAO Will Become Mainstream

Online audience optimization or OAO is something that some experts believe can have the power to replace the good old SEO everyone knows. For those who don’t know what OAO is all about, well, it involves the optimization of online content with the visitor in mind, rather than just meddling with the factors which affect the rankings on the search engine. OAO is currently a new form of marketing that consists mainly of user friendly search engine optimization practices and high quality content coupled with branding, social media and similar methods for optimizing a certain audience. Even though OAO is new and not so well known, experts believe it’s the future of SEO.

Linkbuilding Needs To Be Done Right

When it comes to linkbuilding search engine optimization quickly becomes foggy, since there are a lot of websites that have been penalized by Google’s updates because they got links from suspicions sources. In 2014, Google will once again update their algorithms in order for these websites to be yet again penalized and ranked lower.

Content Engagement

The content displayed on a website is one of the most vital aspects of success, since it has the power of drawing the attention of visitors and convincing them to read on and eventually convert them into customers. In order for this to be possible though, the content needs to be meaningful, relevant and create impact so that users are urged to take action after reading it.

However, engagement is also about web design and not only content. Words also need to look good, not only flow and read well. This means that the letter line spacing, font selection and page layout need to be harmoniously combined to create a webpage that immediately attracts the visitor’s attention. As a result, users will spend more time on the website and bounce rates will greatly decrease.
According to http://neueseocanada.com Search Engine Optimization in 2014 will still hold on to the majority of its core elements, but some of the changes will force online marketers to reconsider their marketing strategies if they want to still remain relevant in their industry. While they won’t be monumental, these changes are going to be impactful.

Author Bio:

This post is written by Larry Smith, the Director of Internet Marketing at Neueseo, who is an expert in Web Development, Online Advertising, SEO and a specialist in the management of Google AdWords Advertising Campaigns.

Articles are written for different purposes with different formats and on diverse channels. The purposes for writing articles can be many but here we are focusing on articles which are used for promoting certain cause, product or philosophy. The rewards for writing such articles are equal or sometimes outnumber those which are attained by employing other marketing strategies. While writing quality search engine optimized articles one should be aware of the approach that should be followed to make the article a success story. To follow is a collection of tips which help in writing SEO friendly articles.

Search Engine Optimization

Suitable Keywords

Before you even start to think about the contents of the articles give a very serious thought to the most suitable keywords available and select at least 2 or 3 of them. The keywords should be in coherence with the theme of the article to be written.

Selecting the Keyword

When you have thought about the keyword, search it on a keyword site. There are a number of keyword sites which help you in evaluating the beneficial keyword. A simple criterion for keyword search involves the number of times it is searched and the number of websites using it. Now here is the explanation to find the most suitable one.

The simpler or common a word is, the more likely is that it has been used by other websites. Type the desired word in inverted commas in Google search box. You will get to know the number of results, which is the required number. The lower this figure is the better a candidate it is. But here is another twist. One doesn’t need to only search for the word which suffers less competition; the need to find out the words which have been searched more often is also critical.

Therefore there are two parameters to look for in a keyword; to look for those words which experience lesser competition and have frequently been searched. The larger the first and the smaller the second the more suitable is the keyword.

Article Length

A good article has at least three main components. The articles shouldn’t be too long or small. At least a length of 350 words seems to fill up the web page. Lengths more than 700 words make the reader toil. Always write meaningful and short sentences. The article should be filtered of grammatical error.

Keyword Density

Writing keyword in the title counts a lot. After that, avoid using keywords in introductory paragraphs. Try to use the selected keyword in the lower half of your article. The keyword density should be no more than 3 to 4% of the total words you have written. Make your selected keyword bold and under lined to attract attention.

Picture Usage

By using suitable pictures in the articles one can add value to the contents and quality of the article. A good illustration can speak many things which certain writing can not. However one should always bear the copyright issues in mind.

Jacob Sean is an expert author who gives expert advice on search engine optimization and writes high quality articles for SooperArticles.com

Having the best e-commerce website won’t generate any revenue during the holidays, unless you take the initiative to make it more visible and popular on the World Wide Web. So, is your website ready to take on the holiday season? If not, then you can use the search engine optimization (SEO) tips discussed here.

These tips would make the difference between notching up your sales revenue and losing your business to your competitors.

Search Engine Ranking

SEO tips to improve search engine ranking

Here are the SEO tips to get ahead of your competitors as far as search engine ranking of your e-commerce website is concerned:

  • Study your competitors – It is important for you to know what strategies your competitors are using to rank their e-commerce portals on the search engines, before deciding one for your own. For that, you may begin with tools like SEMrush or Mozbar to have a proper idea regarding the kind of keywords they’re targeting.
    Moreover, you can also take advantage of various other tools like Open Site Explorer or Majestic SEO to study your competitors’ inbound linking strategy. This will help you to identify the ways to reach out to some of your potential outreach collaborators while you continue to implement your own SEO strategy.
  • Conduct keyword research – As you settle the chore of finding out the keywords used by your competitors to rank their websites, you can put that information to good use to flag off your own search for a set of relevant keywords. In this regard, you may use Google Keyword Planner Tool so as to find out the LSI (long-tail) keywords and identify the primary keywords based on which you’d promote your website.
    It must be noted here that your keyword strategy must include user intent since without it any such SEO tactics would be incomplete.
  • Get an awesome homepage – Your website’s home will receive the highest volume of visitors as compared to any other pages. You need to capitalize on this fact through a visually attractive and memorable homepage. Regard your website’s homepage to be your only chance to strike a positive note with your prospects and an highly effective platform to connect with them better than your competitors.
    This would answer their queries like ‘why should I buy from this website?’ or ‘what unique does this website has to offer me than the others’ Have a USP (unique selling proposition) of your own that would be next to impossible for your competitors to beat you at.
  • Enhance web-usability – Optimize your website so that it has a simple, responsive and an easy-to-use layout that will keep the visitors hooked on for an extended period. Having so would definitely increase their chances of buying something from your website.
    If you prefer to have fun and want to do so in a way creative way, then you can employ the tricks of gamification to encourage your visitors to participate more on your website and leave their reviews in order to win badges or points.

Apart from the above factors that would help you to raise your website’s search engine ranking, its page load speed as well as mobile device compatibility will also play a crucial role in the search ranking process.

About Author: G. Adams is a financial writer and contributes his articles to different blogs and websites. He is associated with several finance communities as a Guest author and forum member.

Social media has an influence on Search Engine Optimization (SEO) in several ways. Some people believe that Google and the other search engines use social media platform for getting high rank. The concept that lies here is that the more number of Facebook likes you can get and the Google Plus 1s and Tweets a site will have, the more popular the website is considered to be. Thus, it will ensure that the website is of high quality, thereby confirming high ranking of the website in the major search engines.

Social media – What should you know about it?

The main objective of social media is to develop a brand and enhance the visibility of the brand. Social media has gained a lot of popularity in the present world. As such, the more you can promote your brand on social media platform, the more number of people will be able to know about it.

The advantage of social media is you may use it to build good relationships with your probable clients. With social media management, you can interact with innumerable people and businesses before they may turn out to be your permanent customers. People will definitely want to gather more information about the company they want to do business with, before they decide to get committed to it. As such, social media management s believed to be a great way for getting this information.

Social media enables the potential and the permanent customers to know about the brand you are promoting. This can be done in the form of some particular campaigns and updating people about the recent changes. Brands reveal that they are up to date with the latest happenings in the industry. As such, they may comment on industry developments and get engaged with customers, probable customers and competitors. This will enable you to produce new business and hold your customers too.

Search Engine Optimization – How is it different from social media?

SEO is not similar to social media. The main objective of SEO has three stages – improve the search engine ranking, which will increase the traffic to a website, leading to an increase in the business. The main objective of SEO is to increase business. This means you must use the right keyword for improving your business.

SEO enables a website to look much more attractive in the search engines. Yo need to have the most appropriate content, good links and a blog are that will enable your website to get a good ranking in the search engines.

SEO and social media are very much different from each other. Social media is about branding and interacting with the clients and probable customers while SEO is about increasing the rankings in the search engine results which may lead to high quality traffic. The objective of both is to enhance business. Social media will conduct this by communicating with people and letting them know of the brand. On the other hand, SEO will be doing it by improving the rankings for the things that the possible clients may search for when they want to buy any product or service.

Author Bio:

G. Adams is a financial writer and contributes his articles to different blogs and websites. He is associated with several finance communities as a Guest author and forum member.

What good is a website if it’s just essentially acting as a virtual business card and only holding space on the web. You’ll want to optimize this space and increase the visibility of your website to draw in more clients and increase your reputation in the field. There are a lot of different marketing strategies you can use to increase your visibility.

In this article we’re going to cover five ways you can increase your visibility on the web and hopefully the amount of clients on your roster. The last thing you want is your website simply taking up virtual space, instead you’ll want to do your best to convert your site into an asset that’s working for you.

Increasing The Visibility

1. Use your blog wisely

One of the smartest ways to increase your traffic and readership is to use the power of blogging. Make sure the content you create is very high quality and will encourage readers to share. At best you want to provide legal wisdom that few people can get anywhere else. In doing this you’ll become known as a trusted resource, and gain authority in the eyes of Google. Everything you write should be geared towards providing value to your potential clients and not just for keyword rankings.

2. Implement smart SEO

You can do certain things to optimize your home page and blog posts for certain SEO purposes. For instance, you can include keywords that you’re trying to rank for, such as “Michigan Defense Lawyer”, in the title of your site as well as in the H1 tags within your posts. By choosing local keywords to optimize your site around you’ll be able to rank easier and send more qualified traffic for your way. Namely, people in your local area searching for a lawyer of your caliber.

3. Continually create fresh content

The freshness of your content plays in huge role in the overall rankings of your site. By updating your blog with great content at least once a week you’ll be able to offer your readers a reason to come back on a frequent basis, as well as increase your potential to rank in Google. Not to mention, creating new content will also allow you to rank for keywords you never thought of in the first place.

4. Utilize online directories and other sources

To achieve local rankings for certain search terms it can help to obtain backlinks from certain directories. This will help direct people back to you if they are using the directory to find a lawyer, and it will also help to increase your natural rankings in Google.

5. Test PPC for increased traffic

If you don’t have the time to invest in creating content and focusing on your long-term traffic strategies you can always utilize the power of PPC, or pay-per-click ads. These guarantee you a certain number of clicks or page views, and hopefully direct the right viewers back to your site. If you test the copy enough and experiment with different ads you may eventually be able to create an ad that works perfectly.

I hope you’ve found this article valuable and you now have a better understanding at the steps you can take to properly optimize your website. Having a website is great, having a website that brings in new visitors everyday is even better.

Author Bio:

Zane Schwarzlose is a writer for the Loewy Law Firm, a personal injury law firm in Austin, Texas. Zane is helping the Loewy Law Firm improve their online visibility.