As a small business owner you may well be under the impression that owning your own website is simply not worth the cost and effort in terms of maintenance and running. However if you speak to a Miami web design company for instance, they’ll suggest that because you’re a small business, this is exactly why you should have a website. Here’s why?
Regardless of how local you may think your business is, there’s a pretty good chance that someone somewhere in the world wants exactly what you have to offer. These being the case then why not give it to them? By having a company website they can access your products or services from the comfort of their own home and what’s more important, they can access it 24/7. In addition to this, it allows your existing customers to access your business out of working hours offering a more convenient service.
Your customers expect!
In the 21st century customers are far more shopper savvy. Here’s a case in point! In a recent survey carried out by Google in conjunction with research group Shopper Sciences, it was found that as many as 88% of consumers carried out some form of online research before they bought a product. Not only this, it was found that each consumer consulted an average of 10.4 sources in order to compare prices and find the best deal, before even contemplating parting with their cash. In essence, customers expect a business, no matter how small, to have a virtual presence. Any that don’t are really missing out big time.
Puts you on the map:
The great thing about the internet revolution is that it allows small businesses to compete directly with large organizations on a level playing field. This is something they never could have done before. By employing cost effective strategies in conjunction with practices such as social networking or search engine optimization Miami, New Jersey, and Chicago based companies for example, can help to get your business noticed and effectively put you on the map.
Some small businesses are clearly happy just ticking along and aren’t necessarily looking to expand and for those people then it’s fair to say that a website probably isn’t going to help. However for those who are really looking to grow their business, build a solid customer-focused relationship and grow sales, then it really should be a priority.
Finally here’s another statistic to finish – in 2012 according to a survey carried out by Ado-logy 46% of small businesses who say they want to be more successful don’t have a website! Do you want to be part of this statistic?
John Mathew manages content for Miami Web Design, a website designing and development company. He loves to share ideas for building a more profitable website by writing on e-commerce and web designing. He also writes on the latest needs for designing a website.