Introducing Tumblr Sponsored Posts Now Powered By Yahoo!

As we know Tumblr, which was recently acquired by Yahoo, 300 million unique visitors per month, and more than new 125,000 daily registers. To assist advertisers take advantage of on this growth, the blogging policy is kicking off the New Year with a foremost upgrading to its advertise platform. This is not just Tumblr’s first update into sponsored posts. Previous year the system begins presenting an ad on its Radar, a segment of the dashboard observable to all users on Tumblr. And the end of 2013 the Tumblr launched sponsored posts into its mobile interface.

As part of its totally refurbished ad solution, Marissa Mayer declared that Tumblr Sponsored Posts are now powered by Yahoo Advertising. As an effect, organizations and media shoppers will have an additional sleek way to purchase ads on Yahoo partner sites like Tumblr and finally, Flickr.

Yahoo CEO Marissa Mayer publicize on 7th January, 2014 in Las Vegas new prime ads for Tumblr powered by Yahoo Ads, a Yahoo Audience Ads system to aim ads across Yahoo and associate sites, in addition to a new Yahoo Tech site, a Yahoo News Digest applications and much more.

“The internet advertising world nowadays is fragmented, tricky to navigate and not for all time user friendly” official statement of Yahoo. Exterior of the ads unit, Burke said Yahoo is launching a new Ad Manager, which is expected to provide advertisers straight right of entry to the businesses ad product or service, not considering of what company’s size small, medium or large. Along with a latest Yahoo Ad Exchange an open forum for systematic ad-buying.

Mayer coming back for speaks about main parts of search, communications, digital magazines, and video. They are “powered by two incredibly vital engines” Flickr and Tumblr. Mayer describes Tumblr, one of the extremely influential publishing platforms on the web and the intelligence behind the fresh digital magazines. She extols of founder David Karp and she requests him to come up to the stage. Karp comes on stage and speaking about how engagement goes like a bullet by 55% previous year and 250% when speaking about especially mobile.

Yahoo is also growing some of the advertising tools on Tumblr

David Karp said that the usual Tumblr post was re-blogged fourteen times but that the average sponsored Tumblr posts which is an ads was re-blogged ten thousand times. The company is now going to join together Yahoo Advertising peculiarity into those Tumblr sponsored posts that will permit advertisers to targeting their audiences by gender, geographically and other data point of views.

The Big Deal in Features

• Tailored audiences: This feature allows targeting your audience by gender and location.
• Pay for engagement: You can only charge for any action such as re-blogs, likes, follows and clicks on the sponsored post.
• Guesswork testing: Advertisers can check some manner and then focus that campaign which creative style performs finest.
• Analytics tools: Use this features for tracking demographic data and measuring outcome.

The power of a Sponsored Post

• 60% of Tumblr users who have seen Sponsored Posts locate the content fun, engage and top quality.
• 70% of customers feel that a brand additional popular after seeing a Sponsored Post.
• 50% of users who saw Sponsored Posts studied the sponsor afterward.

“We are excited to launch these enhanced abilities to the salient creative work and native advertising experience that describe sponsorships on Tumblr” said Karp. This is wherever advertise is really enjoyable and we designed on keeping it that way.

These latest Yahoo Advertising products present businesses and advertisers the mainly engrossing ways in the marketplace to exactly target campaigns, use data and insights from Yahoo, advertisers and third parties. For the reason that Yahoo is at the middle of people’s daily behavior across search, communications, media and videos so they can offer inimitably powerful insights on customer behaviors.

About Author: John and Jeremy provide best social media training on Facebook, Twitter and YouTube presence. They are dynamic and energetic Social Media Speakers and Founders of the Social Expert Academy.