E-commerce: The reliable guide to improve your search engine ranking

Having the best e-commerce website won’t generate any revenue during the holidays, unless you take the initiative to make it more visible and popular on the World Wide Web. So, is your website ready to take on the holiday season? If not, then you can use the search engine optimization (SEO) tips discussed here.

These tips would make the difference between notching up your sales revenue and losing your business to your competitors.

SEO tips to improve search engine ranking

Here are the SEO tips to get ahead of your competitors as far as search engine ranking of your e-commerce website is concerned:

• Study your competitors – It is important for you to know what strategies your competitors are using to rank their e-commerce portals on the search engines, before deciding one for your own. For that, you may begin with tools like SEMrush or Mozbar to have a proper idea regarding the kind of keywords they’re targeting.
  Moreover, you can also take advantage of various other tools like Open Site Explorer or Majestic SEO to study your competitors’ inbound linking strategy. This will help you to identify the ways to reach out to some of your potential outreach collaborators while you continue to implement your own SEO strategy.
• Conduct keyword research – As you settle the chore of finding out the keywords used by your competitors to rank their websites, you can put that information to good use to flag off your own search for a set of relevant keywords. In this regard, you may use Google Keyword Planner Tool so as to find out the LSI (long-tail) keywords and identify the primary keywords based on which you’d promote your website.
  It must be noted here that your keyword strategy must include user intent since without it any such SEO tactics would be incomplete.
• Get an awesome homepage – Your website’s home will receive the highest volume of visitors as compared to any other pages. You need to capitalize on this fact through a visually attractive and memorable homepage. Regard your website’s homepage to be your only chance to strike a positive note with your prospects and an highly effective platform to connect with them better than your competitors.
  This would answer their queries like ‘why should I buy from this website?’ or ‘what unique does this website has to offer me than the others’ Have a USP (unique selling proposition) of your own that would be next to impossible for your competitors to beat you at.
• Enhance web-usability – Optimize your website so that it has a simple, responsive and an easy-to-use layout that will keep the visitors hooked on for an extended period. Having so would definitely increase their chances of buying something from your website.
  If you prefer to have fun and want to do so in a way creative way, then you can employ the tricks of gamification to encourage your visitors to participate more on your website and leave their reviews in order to win badges or points.

Apart from the above factors that would help you to raise your website’s search engine ranking, its page load speed as well as mobile device compatibility will also play a crucial role in the search ranking process.

About Author: G. Adams is a financial writer and contributes his articles to different blogs and websites. He is associated with several finance communities as a Guest author and forum member.