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In today’s online world, everyday more than 100 million web pages are emerged, it sounds really cool for readers, but scary for the site owners. Today, obtaining consistent traffic and optimum sales figure is an imperative task. That’s why, SEO (search engine optimization) to target niche audience and increasing page-views are essential to stay ahead over the web. There are basically two ways to earn revenues on the Internet: “Advertisement” and “Selling” something.

One of the biggest challenges that website owners face these days, is to stay updated in the ocean of relevant consistent as well as latest information related to your business. Always focus on making an irresistible site, so that the reader feels guilty for “why not he bookmarks your page”. Let’s take a look at what you have missed on your website that can bespoke your site and your business as a brand name and what you need to do to improve your visibility over web.

Unique & Quality Content

Quality content is the most critical benchmark for a good website. We can say that content is a “King” of the website and it must be informative & educational to provide all the relevant information, which reader is looking for.

Let’s suppose, I am looking for information about drawing tutorials, then I want something eye-catching and interesting information. If I stumble upon “How to draw web theme” tutorial page, then I will expect that website is filled with more useful techniques and tutorials, which I want. If not, then I’ll simply leave that page without having a second thought.

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In content management, prefer the shotgun approach rather than a sniper approach. Losing readers directly impacts on the optimum outcome of business as well as reputation. Unless having a huge team of writer, more useful is to have an expert, who offers quality content with originality.

Thanks to Google and its algorithms, readers always have choices to seek a lot of informative content. Thus, it is your duty to write proper content and provide all the essential information to your readers.

Search Engine Optimization

If your website comes at the 10th page of Google’s search results, then who will find your site, no one.

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“Search Engine Optimization” is very demanding technology that can break the path of your website’s last page and help in making visibility high. It is the proven technology that interlinked with content and increase the number of audience through various links. SEO also helps in promoting products and services. Through social networking websites like Twitter, Facebook, Google+ & more, millions of people are connected these days and SEO targets prospective audience through the keywords. You need to just ensure that your site has links with other sites, which is called “deep-links” or “backlinks”.      

Try to make friendship with blogging sites and post your guest blogs to enhance the online presence. Some other techniques like pay per click and paid advertisement can also help your organization to improve your website’s search ranking or traffic. And, Google picks up these things very fast, so implement them in your business to draw maximum ROI.

Speed

I have visited many sites and observe that few sites take more than 30 seconds to load. Unless waiting for some time, I leave right away such types of sites. That sounds harsh, but it is the fact.

Now, developers has been trained to have web pages, which load instantly. Check Google.com and see how pretty fast it loads, Google takes hardly 1.8 seconds. However, Google is the most visited website in the entire world, yet it’s speed is really fast than other sites. Therefore, focus on making your own website as much fast as possible.

speed It is an easy process, you need to just “compress” and “cache” your web content, which enables page to load quickly.

Navigations and Visual Appearance

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Having ugly website is no excuse. There is no need to pay thousands of dollars, if you have technical skills. Download various easy to use free or premium templates and make your website’s look decent and professional. Keep in mind that the aim must be simple and straight to the point.

I hope, these tips will help you in building irresistible website design.

Author Bio:

Garry Smith is a professional website designer & blogger and associated with CSSChopper. He spent his most of the time in designing creative and innovative sites, additionally writing blogs related to web designing to provide easy and interactive tips.

The internet has come a long way from the bizarre color schemes and intrusive flash ads of the late 90s. While a large portion of the web might still be playing catch up stylistically, the internet is generally trending towards simple designs, softer colors and a content-focused system that makes it easier for people to enjoy the aspects of a site that they’re actually there to see.

This has some significant implications for all aspects of front-end web design, but particularly for the way we present the text on our pages.

Despite the significant impact that images and video have on a site and despite the average internet user’s short attention span, the web is still run by text and that isn’t going to change anytime soon. Text-based content, particularly in the blogging arena is still the most useful and relevant way to provide information on the internet.

Today’s most successful websites have gotten to be popular, primarily because of the text-based content they provide.

While images and videos have their place, they’re not replacing the written word.
In consideration we should be carefully assessing how the current web trends are impacting the kind of text we use and the style in which we present it.

Here are the primary things to keep in mind:

1. Minimalism

If you could describe current web design trends in one word, this would be the word to use. Modern design demands a minimalist approach with a lot of soft colors (more on that later) and a lot of open space. Navigation needs to be easy and helping people find what they’re looking for should be top priority.

Implications

This means that text should likewise be minimal. Now this doesn’t necessarily mean small, but it does mean you should choose a solid, straightforward font – possibly from Google fonts, that’s easy to read and easy on the eyes.

2. Soft Colors and Contrast

To achieve a minimal design the color schemes have settled down dramatically in recent years. Lots of white and softer dark shades are usually the way to go. This makes for easier navigation and better readability.

Implications

At a basic level, text should always be black, unless you want to mix it up for bolded or heading text. Even then, stick with the more conservative choices.

At the same time, it can help to soften the look of your text by going with a lighter shade of black or charcoal gray.

3. The Focus of Text-Based Content

Websites as a whole are becoming more focused on properly displaying their content and making that content the centerpiece of their site. With the internet being a primarily text-driven system, this should have a say in the entire design of your site, particularly as it relates to where you direct the eyes of your readers.

Implications

Any block or div that houses text on your page (particularly the main body of content) should be the primary focal point and should be housed in subtle borders and almost always a white background. In some cases, it’s ok to use a subtle off-white background, but usually not for the main body of content or the “reading pane.”

4. Short Paragraphs

In order to deal with the short attention spans of the typical internet user, text is more often being presented in short one to three sentence paragraphs. This is more a writing style issue than a design issue, but it does have some implications for design, particularly as it relates to spacing and the margins between paragraphs.

Implications

It’s ok to just use one space between paragraphs since they’ll occur more often in this scenario. It’s also good to use bold and italics to highlight certain paragraphs or sentences that you might want to bring to the attention of the reader.

5. Larger Fonts

While this isn’t a universal ideal, a lot of websites are moving to a larger font to increase readability and make their page pop a little more. One of the better examples of this would be Copyblogger as they use a larger font for both their title and body text.

Implications

Larger fonts aren’t a must for your page but they are a more recent design trend that’s worth considering. Try a few different sizes and see if it works with your scheme and overall design. Larger fonts can work, but you’ve got to make sure it doesn’t clash with the rest of your page.

Keeping Text Trendy
If you’re mindful of these trends than the text on your page can and should follow suit. Remember that if there’s any doubt, a simpler more minimalist solution is the better option and is going to be an easier read for those on your site.

Web Design

Image by: Thomas Heylen (http://www.flickr.com/photos/heylen/4310529876/)

You can’t go wrong with keeping it simple.

Kelvin Jenkins is a professional blogger that shares his advice on online marketing and SEO. He writes for HigherVisibility.com Reviews, a leading search engine optimization firm.