Ideas to enhance creativity in Web design

Choosing a particular design style for your site depends on various factors. Client preferences, color schemes used, target demographic and brand identity all plays an equal role. The overall development of a site relies on a combination of these factors. You can never choose a particular style as a combination of all these styles can also be quite effective.

To boost your creativity, follow these ten creative methods and enhance your website design.

 Illustrations and cartoons

Pictures that are bright and colorful add style and beauty to a site. Bright colors with sculptured images are catchy for any visitor’s eye. Drawing is a creative activity that soothes the brain so illustrations that are good to look will make a visitor happy. It all depends on the imagination and skill of the designer. He/she can use different options such as infographics, graphics, pictures, cartoons, charts, etc.

Realism

Pictures can be easily understood as it has a touch of realism to it and there is no abstract to it. A photo is like a mirror that showcases real life and thereby it can capture the heart of the visitor right away. You can use this as a key element and play it against other backdrop designs. Even though realism is a good thing, it may often distract visitors from where they actually want to go. This is the one thing that you must consider during website design as balancing is the key factor that must not be ignored. Your site may be colorful to look, but a boring content on a white background is still considered a poor design. So you must understand the different design elements and how they affect the users.

Two Tone

You might have heard about the term ‘Less is more’ and to understand this concept just imagine the strength of a black and white picture. It is a known fact that you must focus on the subject and not on the color. By using just two base colors, you can design something bold and dramatic that will capture the hearts of the user just by its simplicity. This will give you time to concentrate on other things such as typography and layout. It is not advisable to use two tone illustrations with any other different design styles. In general, two tone designs should not be mixed with any other design as it has a unique quality to it.

Transparency

Transparency decides the proportion of the text to the image and how each should appear in the page. Through this feature you can blend in both images and text allowing users to enjoy reading and viewing the images simultaneously. 

Advanced Typography

Selecting the apt typography can enhance the readability of your website. But a common form of well designed writing is an essential tool by itself. Design itself can be used as an important part of your site that attracts visitors.

Pattern and Texture

Different patterns or textures can evoke various emotions and feelings. A sandy pattern will trigger the thought of a vacation in the minds of the visitor. Tweed can evoke feelings of relaxation and comfort. Apart from this, various textures can add beauty and style to your designs.

Grunge

This particular design may look a bit messy and disorganized, but it will blend well with other designs and brands. Current trends favor simple and clean design, but Grunge still has a style of its own.

Nature

Nature elements create a homely or outdoor atmosphere. This design can be used to promote a site that deals with eco-friendly or organic products. Nature is a favorite design for many as they blend well with any other design. It may sound a bit irrelevant, but in certain cases, the design might even help reduce bounce rates. A site that has beautiful pictures of nature will keep the visitor engaged for a long time.

Abstract

This creative art form enables users to create anything virtually with unlimited options. The interpretation of the design may vary according to the interests of a visitor or in certain cases have no meaning. It may look like a very pleasing image with different colors and forms. Using this freedom, one can create something visually pleasing, stunning and stylish.

Retro

This style uses art forms of the good old days creating a feeling of nostalgia in the minds of the users. This particular style can be used to trigger emotions and memories of the visitor’s past. The styles that were used in 1920s to the 70s are used in this type of retro art. The concoction of the past styles and the modern designs can create a wonderful site that will capture the imagination of the user.

These are some of the styles that can help a user express his creativity. Using these ideas and other styles will help enhance your website effectively.

Author bio:

Ramya Raju a freelance web design writer with 8 yrs of extensive blogging experience on a variety of online publishing and social-media platforms. He generally write high-quality articles on travel, photography, SEO, Web design, English courses, and generic topics too. He is also an extrovert with a passion for photography, anthropology and travelling to different countries to learn the culture and living of the local inhabitants. Ramya Raju’s website http://www.colorcharacter.com/uk/