Many people with only a basic standing of SEO need more information about how SEO can best be used, when articles are being written. The best methods are not taught in courses online, and they aren’t pulled from downloaded Internet manuals. The best teacher is experience, as a writer and in the SEO business.
How Hard Is it to Write an SEO Article?
There isn’t a magical science to SEO, and there is no one perfect way to write a positive SEO article. There are guidelines to follow, though, to make it easier for people to find your articles. SEO writing has a lot to do with common sense, and applying simple points that are based on well-constructed articles.
Writing SEO articles isn’t any more complicated than writing standard articles for magazines. There are different factors that should be considered. The basics for writing a quality article are fundamentally the same.
Get it Right
Whether you are writing for your own site or as a freelancer, the best SEO articles are always good articles, first. This means that the article needs to be useful to the people who reads it. It should give them a benefit that they are able to visualize, or offer them something valuable that is relevant and applicable to their businesses or lives. They should be able to easily relate to the content.
Subject Matter Is Everything
A technically great SEO article, even in attractive WordPress themes, that is not of interest to your readers is not an effective article. Your website will lose potential customers or lose traffic and revenue from advertising. The article, if only written to be SEO compliant, will waste everyone’s time. If the article is not interesting, it won’t be linked to or picked up by link marketers, affiliates or anyone else. An article that is of interest to potential customers will boost the rankings of your site. Write for the people who will be reading your article.
Components of SEO
SEO articles must include two important components:
- They must contain value-added and relevant content.
- They must be supported by good infrastructure on the website.
SEO articles must have keyphrases and keywords that are topic-specific. They should be within the article seamlessly, so that they don’t disrupt the natural flow. In fact, the keywords should enhance an article and also be inconspicuous.
Keyphrases and Keywords
There is no exact science that teaches the way to figure out what keywords should be used within a given article, so that it will come up in the results of search engines. Forget all about keyword software and Adwords®. These are designed by people who want to make some money giving you the basic instruction you can learn yourself online.
Isolating Keywords
Sit down with a pen and notebook. Write down any phrases and words that relate to the business interest or subject on which you are writing. Most of these should be used in the web page’s Meta data, and some can be used in an SEO article.
It sometimes happens when you write an SEO article that you are given keywords to include. This is acceptable, meaning that someone else has determined the words to use. You still need to write an article of quality, and embed the proper keywords in the text. Including the proper keywords or keyphrases is not difficult, nor is utilizing hypertext links in your text. The “tech” part comes after the articles have been written. They need to be analyzed, to see how effective they will be in bringing in more readers to your site.
About author
Anny Solway is a dedicated writer at ThemeFuse – a web studio that creates original WordPress templates, that can be used out of the box. She loves to share blogging and technology tips.
